Flavor houses are consistently at the forefront of discovering new tastes and spices for the U.S. market. With millennials showing a penchant for more adventurous flavors, snack manufacturers have begun innovating how they perceive heat, spice, and exotic tastes. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips line, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine has also surged in restaurants, and its sweet and spicy barbecue flavors are expected to transition well into snack products.
Spicy flavors have thrived in recent years, moving beyond the traditional love for hot sauce as manufacturers emphasize the unique flavor profiles of different chilies and more authentic ethnic tastes. Shifting demographics are fueling innovation, especially with millennials gaining more purchasing power and companies targeting the substantial and expanding Hispanic population. According to Mintel, Hispanic foods and flavors resonate particularly well with younger consumers and families with children.
As consumers seek healthier eating options without sacrificing flavor, spices serve as a straightforward and often nutritious solution. For instance, daily consumption of turmeric has been linked to the enhancement of a gene associated with depression, asthma, eczema, and cancer, as shown in research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.”
In a significant move this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, adding the renowned French’s mustard and Frank’s RedHot brands to its extensive portfolio, which includes a variety of spices, seasoning mixes, and condiments. Amidst these developments, consumers are also on the lookout for health supplements such as liquid calcium citrate near me, demonstrating the intertwining of flavor innovation and health consciousness in today’s market.