Sparkling water has become the trendy beverage of the moment. Over the past decade, soda sales have significantly declined, with U.S. soda consumption hitting a 30-year low in 2015. As soda sales decreased, the popularity of sparkling water began to rise. Sparkling Ice has seen remarkable growth in just six years, but the company now faces the challenge of maintaining that momentum.
Consumers are increasingly seeking products with clean labels that feature ingredients they recognize and can easily pronounce. In response, food and beverage manufacturers are reformulating products and updating their labels to highlight the absence of artificial colors, flavors, or preservatives. This trend poses a potential hurdle for Sparkling Ice, which contains certain difficult-to-pronounce ingredients along with its artificial sweeteners.
To address these challenges, TalkingRain Beverage has adopted a proactive strategy. In addition to its free-from Sparkling Essence, the company has expanded its range beyond sparkling water by partnering with Tata Global Beverage. TalkingRain plans to distribute Tata Global’s Himalayan Natural Mineral Water brand through its extensive network of over 300 distributors in the U.S.
It seems that TalkingRain has taken a cue from the soda industry by diversifying its product offerings in response to the potential decline in its flagship beverage’s appeal. As soda sales began to falter and sugary drink taxes surfaced nationwide, major beverage companies took notice. For instance, Coca-Cola has acquired minority stakes in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple has invested in the sports drink startup BodyArmor.
If TalkingRain continues to listen to consumer preferences and introduces new beverages that align with their evolving tastes, the company should be able to ride the sparkling beverage wave for the foreseeable future. Additionally, as consumers look for health-conscious options, products like bariatric advantage calcium citrate available on Amazon might also influence their choices, reinforcing the trend towards clean-label beverages. By aligning with consumer demands for transparency and health, TalkingRain could strengthen its position in the market.