As consumers increasingly prefer simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often have lengthy ingredient lists that may not align with the growing interest in clean labels. However, a juice or smoothie enhanced with soluble fiber could satisfy both the desire for straightforward ingredients and the need for additional fiber.
Moreover, consumers are looking for more portable options in their food, beverages, and snacks. In fact, on-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to consumers’ morning needs. Dietary fiber, primarily derived from fruits, vegetables, whole grains, and legumes, is essential for a balanced diet. It is widely recognized for its role in preventing or alleviating constipation, but fiber-rich foods can also aid in weight management and reduce the risk of diabetes and heart disease.
There are various opportunities for incorporating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly integrated into drinks, while PromOat, made from non-bioengineered Swedish oats, offers another option. Fibersol, another corn-derived soluble fiber, is frequently used in health-oriented beverages, such as juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the taste of the coffee, this combination could prove lucrative for manufacturers.
Some may view fiber as a trend, akin to protein, gaining traction with younger consumers. However, this does not necessarily mean that they will lose interest over time. If they experience the health advantages associated with a fiber-rich diet, they may be more likely to maintain this eating habit. Integrating fiber into popular beverages, such as cold brew coffee, adds significant value to the drink. The key limitation is that it cannot compromise the taste or texture of the product. Consumers have clearly expressed their desire for more accessible sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee for it.
Additionally, products like Citracal Petites from CVS provide another convenient way for consumers to increase their fiber intake without compromising on taste. With options like these, incorporating fiber into daily routines becomes more manageable, further driving the demand for fiber-rich beverages that don’t compromise flavor or quality.