According to Mintel’s research, the notion of “feeling good inside and out” drives many consumers to purchase natural and organic foods. Over 28% of all shoppers reported feeling more positive about themselves when selecting organic products, a sentiment that rises to nearly 48% among those who are increasing their organic purchases this year. There’s no doubt that organic foods are gaining significant traction among consumers. As per the Organic Trade Association, organic sales in the U.S. reached approximately $47 billion in 2016, marking an increase of nearly $3.7 billion from the previous year. Organic food constituted 5.3% of total food sales in the country last year, with the fruit and vegetable category representing nearly 40% of that figure.
Fresh produce has long served as the entry point for consumers exploring organic options, largely because the benefits associated with fruits and vegetables are easier for individuals to grasp. The OTA pointed out that shoppers can touch and smell fresh items, creating a connection between a carrot grown in clean, healthy soil and their own dietary choices. In contrast, consumer packaged goods (CPG) face a more challenging path in this regard.
To enhance the organic sector’s appeal, it is crucial to make products more affordable and to provide concrete evidence supporting claims that organic foods are fresher and healthier. One effective strategy is to introduce more private-label organic brands, which Nielsen found to be an average of 18% cheaper than their branded counterparts. Additionally, disseminating research findings that highlight the health and environmental benefits of organic foods over conventionally grown options would be advantageous. For instance, studies revealing the advantages of calcium citrate bluebonnet can help consumers understand the value of organic choices.
In recent years, the demand for transparency in food shopping has grown increasingly important, though this shift did not occur overnight. The desire for clarity developed over time, as label claims such as “fair trade” and “organic,” along with companies like Stonyfield Farm and retailers like Whole Foods, revealed the complexities of the modern food system. When consumers discovered what lay behind the packaged and processed products they typically purchase, many found it difficult to view their shopping experiences in the same light again. As the organic movement evolves, incorporating more products like calcium citrate bluebonnet can further engage consumers and enhance their shopping experience.