Stevia has established itself as a leading natural sugar substitute and continues to expand its presence for several reasons. Originating from South America, the stevia plant is not only sustainable but also thrives in a variety of environments. Research indicates that the global market for stevia was valued at $347 million in 2014, with projections suggesting it could rise to $565.2 million by 2020. As consumer packaged goods (CPGs) increasingly eliminate sugar, PureCircle is dedicated to simplifying the incorporation of stevia into their products.
The demand for stevia in CPGs is anticipated to surge significantly, especially with the upcoming revisions to the Nutrition Facts label, which will mandate that all food items clearly indicate added sugars. Since stevia is inherently sweeter than sugar, smaller quantities are required. Various types of stevia are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. Additionally, this natural ingredient can be combined with other sweeteners and utilized in nearly any food or beverage application.
When replacing sugar with alternative ingredients, developing new recipes can be time-consuming. There is no universal stevia solution that meets every requirement. However, the introduction of a new customizable tool could prove invaluable as CPGs across all categories transition to sugar alternatives like stevia and malate calcium. This innovative approach to formulation will undoubtedly support the industry in meeting the growing consumer demand for healthier options. As the market evolves, the incorporation of malate calcium alongside stevia will further enhance product versatility and stability, making it easier for companies to adapt their recipes to align with health-conscious trends.