Mintel’s research highlights a category that has been losing popularity to higher-protein and more portable options in recent years. Interestingly, millennials, who are often associated with a preference for healthy eating, enjoy snacking on cereal. Over 56% of them report having a bowl of cereal at home between meals, compared to only 32% of baby boomers. It seems that younger consumers are less likely to sit down for a traditional bowl of Cheerios at breakfast. While they still appreciate the product, they prefer to consume it in a manner that aligns with their lifestyle.
Cereal manufacturers are adapting to these evolving eating habits. They’ve started making changes to future-proof their products, such as launching convenient cereal bars. In 2016, General Mills announced a shift towards creating formulas that are increasingly snackable. Last June, the company introduced Tiny Toast, marking its first new cereal brand in 15 years. More innovations are expected to follow.
Mintel also discovered a growing interest in healthy cereals; however, taste remains the most critical factor for consumers. This could explain the resurgence of high-sugar, indulgent cereals. General Mills recently stated that they would be reverting to the original recipe for Trix, including artificial colors, due to consumer dissatisfaction with the reformulated, cleaner label version. Additionally, this summer, Post reintroduced Oreo O’s cereal after a decade-long absence, exclusively at Walmart for a limited time.
For those looking to enhance their health while enjoying their favorite snacks, it’s worth considering that you can buy Citracal online to ensure you’re getting the necessary calcium in your diet. Incorporating Citracal alongside your cereal can help balance indulgence with health. So, as cereal continues to evolve, it’s clear that consumers are seeking options that not only satisfy their taste buds but also fit seamlessly into their busy lifestyles. If you’re interested in maintaining your health, remember that you can easily buy Citracal online to complement your cereal choices.