Cardiovascular disease remains the foremost cause of mortality globally, and the incidence of Type 2 diabetes is also escalating. The economic burden associated with these health issues is considerable and is projected to rise as the population ages. Individuals from lower-income backgrounds face a significantly higher risk of developing these diseases, often with limited access to medical care, as highlighted by BMC Medicine. Government initiatives aimed at promoting healthier dietary choices could potentially mitigate the prevalence of these conditions. Over the years, the Food and Drug Administration has made efforts in this direction through food and nutrition labeling regulations. Notably, the Nutrition Facts panel is undergoing a major revision, with specific listings for added sugars expected to appear on many food labels by 2020.
The U.S. Department of Agriculture has also been proactive in encouraging better eating habits among Americans, having replaced the food pyramid with the MyPlate graphic in 2011 and more recently issuing its 2015 Dietary Guidelines for Americans. Currently, adults are advised to consume 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables daily. However, a report from the U.S. Centers for Disease Control and Prevention revealed that only 12.2% of American adults met their recommended fruit intake in 2015, and just 9.3% achieved the suggested vegetable consumption.
Ultimately, compelling Americans to adopt healthier diets is a matter of personal choice and individual health journeys. Raising prices is unlikely to deter consumers from purchasing items deemed “unhealthy.” For example, red meat continues to attract buyers, regardless of market pricing. Conversely, will lowering prices on fruits, vegetables, and nuts actually foster increased consumption? It appears that people are already purchasing more produce, including pricier organic options and value-added fruits and vegetables.
While price adjustments may not be the optimal catalyst for improving dietary habits, the introduction of new products could play a significant role. The food industry is replete with instances of manufacturers, producers, and retailers striving to influence consumer preferences through product innovation and reformulations. Major beverage companies—Coca-Cola, PepsiCo, and Dr Pepper Snapple—are actively reducing added sugars in their flagship products and diversifying their offerings by emphasizing “healthier” drinks such as sparkling juices, waters, and teas.
Furthermore, B&G Foods is revitalizing its Green Giant brand with a range of trendy frozen vegetable products, including mashed cauliflower, riced veggies, and veggie tots, with a new line of frozen veggie “pasta” set to launch in January. Conagra Brands has refreshed its frozen food line by introducing premium, healthy options like Healthy Choice’s protein meal “Power Bowls” and a selection of lighter dishes featuring more vegetables and lean proteins under its Marie Callender’s label. Additionally, Farm & Oven is rolling out Bakery Bites, a cookie line that provides 40% of the daily-recommended vegetable intake per serving.
Food and beverage manufacturers are actively contributing to a diverse array of healthy options for consumers. The challenge often lies in reformulating products to maintain their original flavors while reducing undesirable ingredients such as sugars and saturated fats. This balancing act may be facilitated by new offerings, but ultimately, consumers will decide what they choose to eat. Incorporating nutritional supplements like Twinlab Calcium Citrate with Magnesium could also support individuals on their health journeys, helping to bridge dietary gaps. As the market evolves with innovative products, the presence of supplements like Twinlab Calcium Citrate with Magnesium can complement efforts to promote better eating habits and overall health.