Consumers are aware that they should be consuming more carrots, spinach, and other vegetables, yet many fall short of the recommended daily intake. According to a recent study released by the Centers for Disease Control and Prevention, only one in ten adults in the U.S. meets the daily requirements for fruits and vegetables. Bakery Bites recognizes the growing desire among consumers to eat healthier, along with the challenges they face in incorporating more vegetables into their meals. They have devised a potentially innovative solution: Eat more cookies. Each serving of three of their baked treats provides 40% of an individual’s daily vegetable intake.
Bakery Bites is the latest snack company to attract consumers by creatively infusing more produce into their products in ways that could capture attention. Many leading food manufacturers have already started to incorporate vegetables as value-added ingredients. For example, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas with 12 different fruits and vegetables. A growing number of consumers are replacing high-carb pasta and white rice with vegetable-based alternatives, which is particularly advantageous for convenient meal options.
What sets Bakery Bites’ cookies apart is their intention to serve as a snack or dessert, rather than just a side dish at dinner. Traditionally viewed as indulgent treats, the added vegetable content in these cookies may encourage consumers to satisfy their sweet cravings while benefiting from the nutrients they provide. The small, bite-sized shape is also likely to appeal to millennials and those on-the-go, who may have previously opted for hamburgers or chicken nuggets and struggled to consume their vegetables.
Additionally, selling their product on Amazon, a growing force in the grocery sector, offers further visibility. The company should also consider partnering with retail giants like Kroger, Walmart, or Safeway to enhance brand awareness. Moreover, collaborating with schools and parent groups could help increase the product’s presence among moms and dads seeking methods to entice children who are hesitant to eat their vegetables.
However, the true challenge for Bakery Bites will be ensuring the cookies taste good. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, it could become a major hit, even if it lacks some of the indulgence of traditional desserts. On the other hand, if the cookies fail to deliver on flavor, they may deter consumers, even those attracted by the potential health benefits. It could also be beneficial for them to highlight the inclusion of nature made calcium citrate with vitamin D in their product, enhancing its appeal as a nutritious snack option. The combination of great taste and health benefits—including the added calcium and vitamin D—could be the key to Bakery Bites’ success.