While enthusiasts are well aware of its nutritious benefits, mainstream consumers may struggle to overcome their aversion to eating products that contain seaweed. Nonetheless, there are numerous options available today to entice them. Different varieties of seaweed are increasingly appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report by Grand View Research, the global commercial seaweed market is projected to reach $22.13 billion by 2024, a significant increase from an estimated $10.31 billion in 2015. Researchers noted that the rising demand for food products derived from seaweed is driving this market growth.
Fucoidans, which are exclusive to brown seaweeds, are not commonly found in popular sushi, except in the form of kelp used to season rice. In fact, in the U.S., they are typically consumed in supplement form rather than as a food item. Brown seaweeds also boast other health benefits, containing beta-carotene and various compounds. Red seaweeds, however, are favored for their functional properties, easy availability, and applications in industrial sectors, as reported by Grand View Research. Despite this, brown seaweeds are anticipated to experience the second-highest compound annual growth rate from 2016 to 2024, not due to health concerns, but because of increasing demand for alginate, a common thickening and gelling agent utilized in food and cosmetic products.
Although seaweed is not a staple in the American diet, it offers a unique umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed could also be seen as part of the “ocean gardens” trend, given its impressive nutritional profile, vibrant colors, and distinctive flavors. Furthermore, if certain varieties can aid in reducing specific types of cancerous tumors, this presents yet another selling point for U.S. consumers seeking exotic, intriguing, and healthy food options. Additionally, the inclusion of seaweed can complement dietary products containing omeprazole and calcium citrate, further appealing to health-conscious individuals looking for innovative ways to enhance their nutrition.