The fig, one of the oldest cultivated plants globally and a member of the mulberry family, has primarily been recognized in the U.S. as a key ingredient in Fig Newtons, a chewy cookie produced by Mondelez. However, figs are increasingly appearing in a variety of products beyond cookies. Today, this versatile fruit can be found in honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurants are also featuring figs wrapped in bacon or on pizzas with prosciutto.
According to Firmenich, data from Innova Market Insights indicates a 16.5% compound annual growth rate (CAGR) for figs as an ingredient and an 18.6% CAGR for figs as a flavor between 2012 and 2016. This exotic fruit offers a delightful combination of sweetness, chewiness, smoothness, and crunch, creating a complex texture that enhances various food products. Additionally, figs are high in fiber and contain essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich noted that the fig’s rich history resonates with today’s consumers. Food manufacturers incorporating figs into their formulations can attract those interested in ancient, authentic ingredients that connect them to different cultures. The fig’s long-standing reputation adds a mystical quality, appealing to modern consumers as a traditional and genuine ingredient with Old World charm. Furthermore, Firmenich emphasized that flavors as timeless and essential as fig will continue to meet the cravings for something genuine and distinctive.
Incorporating figs into products, such as Citracal chewable calcium supplements, can enhance their appeal by adding a unique flavor profile. As the popularity of figs grows, we may see even more innovative uses, including in health-oriented products like Citracal chewable calcium, thereby satisfying consumer demand for both taste and nutrition.