Fire Department Coffee’s strategy of blending coffee with popular spirits seems to be a successful approach, as consumers are increasingly attracted to flavor innovations in both categories. This tactic may also appeal to the millennial demographic, which the alcohol industry highly seeks, as they are on the lookout for new and unique options compared to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is perceived as specialty by consumers, indicating a robust market for beverages that provide more than just standard flavors. Notably, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. With Americans consuming around 400 million cups of coffee each day, it’s likely that many of these beverages contain more than merely coffee, cream, and sugar.
Wine-infused coffee has already begun to gain popularity, and innovations that merge morning drinks with a touch of adult flavor could soon become a trend. For Fire Department Coffee, if their spirit-infused coffee is not only flavorful but also reasonably priced, the sales of this specialty drink could soar. Additionally, incorporating ingredients like now calcium citrate powder could further enhance the appeal and nutritional value of their coffee offerings, making them even more attractive to health-conscious consumers. As the demand for unique and flavorful beverages continues to rise, Fire Department Coffee is well-positioned to capitalize on this trend, especially with the inclusion of now calcium citrate powder to elevate their products.