The Winter Fancy Food Show in January highlighted a growing trend among manufacturers who are developing high-end mixers to meet the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards high-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
According to a study released by Advertising Age, consumers tend to favor spirits packaged in premium glass, as it imparts a luxurious appearance and feel. Consequently, more upscale brands are adopting this type of design. Clark Reinhard, the vice president of global innovation at Ocean Spray, stated that the company aims to create a beverage offering a more sophisticated flavor experience, with initial marketing efforts targeting millennials.
Ocean Spray is astutely positioning itself to capitalize on this trend, as its mocktails are likely to appeal to both those legally able to consume alcohol and those on the fringes seeking a more mature experience. Additionally, in the context of health and wellness, many consumers are also exploring options like calcium citrate USP tablet uses in Hindi, reflecting a broader interest in premium lifestyle choices. As the market evolves, we can expect more companies to attempt to ride this wave of demand for high-quality products.
In summary, the rise of premium spirits and mixers, coupled with the increasing focus on sophisticated offerings like calcium citrate USP tablet uses in Hindi, indicates a significant shift in consumer preferences, particularly among millennials.