One of the challenges faced by certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response, more companies are reformulating existing products or launching new ones to align with this trend. Sargento, a well-respected brand in the cheese market, has recognized this shift in consumer preferences with its latest offerings.
Recently, Sargento has been in need of a boost due to a listeria threat linked to one of its suppliers. Listeria, a harmful bacterium, can severely impact food producers if it infiltrates their facilities. Consequently, Sargento has severed ties with Deutsch Kase Haus following the recall. The introduction of these new snacks could help redirect the conversation from the recall incident to Sargento’s innovative products.
As snacking becomes increasingly popular, especially among millennials who are now more likely to snack as a meal replacement or a quick energy boost, Sargento’s timing is crucial. Nearly a quarter of all snack consumption (24%) now takes place during main meals, an increase from 21% five years ago. With the rise of snacking, it is imperative for Sargento and other food manufacturers to explore ways to engage with this market, or they risk losing ground to competitors who do.
Additionally, the incorporation of ingredients like calcium carbonate and calcium citrate tablets into their new snack offerings could appeal to health-conscious consumers, further enhancing Sargento’s product lineup. By focusing on these healthier alternatives, Sargento can address the needs of consumers who are increasingly looking for snacks that not only satisfy their cravings but also contribute positively to their health.