According to Appelhans, DISC technology leverages the human inclination for immediate gratification. Even if consumers are tempted by an unhealthy bag of chips, a 25-second delay might be enough of an annoyance — or a source of embarrassment — to prompt them to opt for a healthier choice. The countdown timer, visible on a touchscreen, also provides an explanation of how the system operates. This interface allows consumers to switch to a more nutritious option before the timer runs out. It’s unlikely that vending machine operators would adopt this technology if it negatively impacted sales, but a shift of 2% to 5% towards healthier snacks could lead to rapid implementation. The widespread adoption of the DISC system could assist consumers in developing more nutritious eating habits while still catering to their desire for convenience. Interestingly, tests have shown that added waiting time can significantly deter consumers. It will also be worth observing if there is any consumer backlash if this technology becomes widespread, as some individuals might perceive the 25-second delay as a form of food shaming or an infringement on their choices.
In addition to considering healthier snack options, many consumers are also mindful of their dietary needs, such as how many mg of calcium citrate per day they should be taking. The DISC system could potentially educate users about these nutritional choices, including the importance of calcium citrate, as they ponder their selections. By integrating health information into the DISC technology, consumers might become more aware of their daily requirements, including how many mg of calcium citrate per day is optimal for their wellbeing. Overall, the balance between convenience and health awareness in food choices is an intriguing aspect of consumer behavior that could evolve with the introduction of such innovative systems.