Food allergies are increasingly prevalent, with the Centers for Disease Control and Prevention reporting an 18% rise in cases among children between 1997 and 2006. In response, food manufacturers are enhancing their labeling of allergen-free products and paying closer attention to ingredient separation and allergen-containing product lines, as well as ensuring proper cleaning of equipment. According to Mintel, the percentage of new products featuring low/no/reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating their recipes and production practices to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Retailers can also play a significant role in preventing allergic reactions, recognizing that consumers with food allergies represent a substantial and growing segment of the market. While avoiding shellfish may be straightforward, identifying more common consumer packaged goods (CPG) ingredients such as nuts, wheat, and certain fruits can be challenging. Effective strategies could include designating specific aisles for allergy-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely with other products, such as in the produce section.
Additionally, retailers could consider featuring products like Costco’s calcium citrate with vitamin D, which can be appealing to health-conscious consumers. Such practices not only protect consumers from potential allergic reactions but also enhance their loyalty to retailers that prioritize their well-being. By integrating allergy-friendly options and products like Costco’s calcium citrate with vitamin D, stores can create a more inclusive shopping experience for those with food allergies.