Over the last decade, consumer awareness of probiotics has surged significantly. While yogurt continues to dominate the market, innovative probiotic products such as juices, candies, baked goods, infant formula, and baby food are increasingly gaining traction. However, as noted by Ganeden, many consumers primarily associate probiotics with digestive health and are often unaware that the benefits vary by strain. In the realm of protein, plant-based ingredients have made their way into various products, from energy bars to coffee, despite their challenging digestibility.
If evidence emerges that a specific probiotic strain can aid in the digestion of these plant-based ingredients, it could create a powerful fusion of two major trends in the food industry, potentially driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is one company already exploring this opportunity with its brownie mix that incorporates probiotics and algae protein.
Ganeden’s second study delves into another significant industry segment: sports nutrition. This market represents one of the largest areas for supplementation and functional foods. If evidence suggests that GanedenBC30 offers advantages in this field, it could open the door to various sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. Efficient protein utilization is a primary concern for both athletes and consumers of lifestyle sports nutrition products.
In this context, products like Citracal Plus could play a vital role, enhancing the benefits of probiotics and plant proteins in the market. As the demand for effective nutritional solutions grows, the integration of Citracal Plus may further enhance the appeal of these innovative food products.