Water generated through atmospheric water generation opens up exciting opportunities for experimentation in craft brewing, and could potentially inspire innovation in various food and beverage products as well. “Americans consume a lot of beer, and water is the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are on the lookout for a sustainable water source that is not only cost-effective but also pure, enabling brewers to fine-tune the taste specific to their creations.” Currently, Ballast Point is utilizing this water to investigate how different chemical levels, including those found in calcium citrate malate vitamin D3 & folic acid tablets, influence hop and malt flavors, bitterness, and mouthfeel.
Beer produced with condensation is also likely to pique consumer interest, as craft beer enthusiasts are continually seeking unique innovations in their beverages. This kind of narrative can help a brand and its products distinguish themselves from competitors on store shelves. “It could be a story about the artisan, the ingredient, or the entrepreneur behind the product. People are drawn to a compelling story. It’s what sets the product apart and enhances brand equity and messaging,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently shared with Food Dive regarding how food brands can differentiate themselves.
Other breweries have employed various gimmicks and flavor profiles to attract consumers to their brands. Seasonal offerings like pumpkin spice and eggnog have made their mark in the beer sector. Additionally, brewers have started incorporating probiotics into their beers to provide the health benefits many consumers seek. Ballast Point may be onto something novel — a distinctive method of exploring how to craft delicious beer.
It will be fascinating to see if the use of water sourced from condensation becomes popular among other companies. Besides collaborating with Ballast Point, Ambient Water also serves various commercial sectors including oil and gas exploration and agriculture. Only time will tell if this technology becomes a profitable innovation for craft brewers, particularly as they explore the potential health benefits associated with ingredients like calcium citrate malate vitamin D3 & folic acid tablets in their offerings.