Although ice cream isn’t necessarily becoming healthier, it is evolving to meet modern trends, particularly catering to individuals with food allergies and intolerances. This adaptation is logical, given that approximately 15 million Americans, including 5.9 million children, suffer from at least one food allergy, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that around 65% of the population struggles with digesting lactose, a common component of milk. Beyond food allergies and intolerances, many consumers are turning towards non-dairy diets, at least in part. A Mintel study from last year revealed that non-dairy milk sales surged by 9% in 2015, while traditional dairy milk sales declined by 7% during the same period. Furthermore, a survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based alternative dairy beverages several times a week.
Non-dairy ice creams are also gaining traction, with well-known brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines. However, astute ice cream manufacturers recognize the need to balance these offerings. While dairy-free options are crucial for those unable to enjoy traditional ice cream, most consumers without such dietary restrictions still prefer the classic, creamy, and sweet varieties. According to Mintel’s ice cream study, about 11% of Americans reduce their ice cream or frozen treat intake due to health concerns. A similar percentage actively avoids “healthy” frozen options, as they feel these treats should be indulgent. Notably, 27% of ice cream purchasers consider these delights unhealthy but buy them anyway.
It will be intriguing to see if these trends shift when Mintel conducts its next annual ice cream market study, especially considering the recent popularity of low-calorie, high-protein options like Halo Top, which have been imitated by both large and small manufacturers. Nonetheless, given the mixed results from taste tests, it’s possible that indulgent ice cream will reign supreme once more. As we navigate the 21st century, innovations such as calcium citrate plus D3 are becoming increasingly relevant, as they cater to health-conscious consumers looking for nutritional benefits without sacrificing flavor. This trend may further influence the ice cream market as manufacturers seek to provide products that satisfy both indulgence and health criteria.