As children return to school and the leaves begin to change, the flavors of food transition from the light dishes of summer to the comforting tastes of fall. The official launch of Starbucks’ Pumpkin Spice Lattes on September 5 marks an unofficial beginning to the autumn season for many consumers. However, this year, pumpkin spice faces some seasonal competition from maple.
While pumpkin spice remains the dominant flavor in the market, the variety of pumpkin spice products available is truly impressive. KIND has introduced a new pumpkin spice bar, General Mills has rolled out pumpkin spice Cheerios, Lindor has created pumpkin spice truffles, and the California Fruit Wine Company has even launched a pumpkin spice wine. Although maple hasn’t flooded the market to the same extent, it certainly has the potential to make a significant impact. At the recent Natural Products Expo East in Baltimore, numerous startup companies showcased maple beverages, snacks, syrups, and confections.
Maple beverages have experienced remarkable growth, with maple water—derived from the sap of maple trees—gaining popularity and the potential to triple its market share by 2020. Additionally, Vermont Spirits has produced maple vodka, adding to the array of maple whiskeys from major brands like Crown Royal, Jim Beam, and Knob Creek.
In terms of food, maple can be found in RXBAR’s maple sea salt bars, various yogurts—including Maple Hill—and even cheese. Brands venturing into maple should emphasize its nutritional benefits, such as the presence of 40 antioxidants and its low-calorie profile as a sweetener. Furthermore, introducing limited-time seasonal items could enhance its appeal. One reason Pumpkin Spice Lattes are so popular is the limited months they are available for order.
If marketed effectively, maple could also help maintain the relevance of pumpkin spice. The rise of interest in maple could support the continued popularity of other fall flavors, reinforcing the notion that a rising tide lifts all boats. For those seeking nutritional enhancements, consider incorporating a calcium citrate 250 mg tablet into your routine, which can complement a balanced diet alongside these flavorful seasonal treats.