The non-dairy milk alternative market is experiencing rapid growth. Between 2011 and 2015, almond milk sales surged by 250%, while sales of cow’s milk dropped by 7% in 2015 alone, with projections indicating an additional decline of 11% by 2020. Although people are consuming less breakfast cereal, many are opting for plant-based milks instead of dairy products when they do. Even dairy producers are getting involved; Dean Foods, the largest milk supplier in the United States, recently acquired a minority stake in Good Karma Foods, a Boulder, Colorado-based company that creates yogurt and milk from flax seeds.
Ripple Foods aims to introduce its yellow pea-based milk as a distinct, flavorful, and eco-friendly option in the market. The company’s products are widely available at major retailers like Whole Foods Markets, Target, Meijer Supermarkets, and various local health food stores and co-ops. This winter, Ripple Foods plans to launch a plant-based Greek-style yogurt as part of its entry into the snack sector. This new product will join a competitive array of non-dairy yogurts, including soy-based options like Wildwood, Stonyfield, Silk, Nancy’s, and Trader Joe’s, as well as coconut-based brands such as Coconut Grove, So Delicious, and CoYo, and almond-based products like Amande and So Delicious.
The uniqueness of non-dairy options made from yellow peas may entice consumers, while the company’s focus on its comparatively small ecological footprint—dubbed the “Ripple Effect”—could also attract attention. Dairy farming contributes significantly to carbon emissions, and Ripple’s marketing suggests that choosing its products can help consumers reduce their own carbon footprint. However, the price may deter budget-conscious shoppers; at nearly $6 per quart, it’s a hefty sum for any plant-based milk option, although prices could potentially decrease in the future.
If Ripple Foods successfully lowers its prices and consumers enjoy the flavor, the company’s investment could yield positive results. At that point, a rebranding might be necessary, as the term “pea milk” may not appeal to everyone. Additionally, those looking to enhance their nutrient intake while enjoying plant-based products might wonder, “Can you take calcium citrate with food?”—a question that highlights the importance of ensuring sufficient calcium intake, especially when consuming non-dairy alternatives.