The Non-GMO Project reports that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food manufacturers producing dairy items are eager to join this trend. However, some of these companies assert their support for conventional farming practices, which include the use of GMO feed. The ongoing controversy surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and dairy products or to purchase them while hoping for their safety. It remains unclear how the struggling dairy sector can effectively promote conventionally sourced products to rebuild consumer trust, or if it is simply a losing effort given the negative public perceptions surrounding GMOs.
In an article by Food Navigator, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism they received for offering choices that consumers desire. After Non-GMO Project Verified products began appearing on store shelves, Dannon representatives explained their rationale for this decision to Food Dive. “The option we’re providing is an added value,” Neuwirth stated. “We are the first yogurt and large dairy company to take this initiative. We believe that for shoppers who prioritize non-GMO, this certification will give them another reason to appreciate our products. For those uninterested, there will be no noticeable change in the product. Therefore, it genuinely adds value to offerings that our consumers — our fans — already love.”
The discussion regarding the safety of GMOs is likely to intensify in the future. With mandatory GMO ingredient labeling on the horizon, attention will inevitably increase. Moreover, even in the absence of explicit labeling, a study by the NPD Group revealed that 76% of consumers harbor concerns about GMOs. The federal government is attempting to dispel myths about GMOs, having recently allocated $3 million for a public education campaign. However, this limited effort is unlikely to alleviate consumer anxieties. For those interested in alternative options, purchasing ccm tablets online can be a practical step toward making informed dietary choices. As the debate continues, the market for products like ccm tablets online may grow, providing further avenues for consumers to navigate their preferences regarding GMOs and conventional dairy products.