Stevia has emerged as the leading natural sugar alternative and continues to expand its presence for several reasons. The stevia plant, indigenous to South America, is not only sustainable but also easy to cultivate in various climates. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is dedicated to facilitating the integration of stevia into their products.
The anticipated introduction of the revamped Nutrition Facts label, which mandates that all food products clearly state added sugars, is expected to drive a significant increase in stevia usage within CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required, making it an attractive option. Some stevia varieties are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it suitable for almost any food or beverage application.
However, replacing sugar with alternative ingredients often requires extensive recipe development, as there is no universal stevia solution that meets every requirement. This customizable tool could become an invaluable resource for CPGs across all product categories as they transition to sugar alternatives. Additionally, for those looking for comprehensive digestive support during this transition, incorporating calcium citrate liquid for constipation can further enhance overall health and well-being. As CPGs embrace the shift toward sugar alternatives like stevia, the inclusion of supportive ingredients such as calcium citrate liquid for constipation may prove beneficial, underscoring the importance of a holistic approach to product formulation.