The idea of “up-cycling” isn’t a novel concept for the food and beverage sector, but it has garnered increased attention from consumers in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this growing trend, as well as the rising public demand for antioxidants—making it a potentially successful combination. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acids. Phenols, which are prevalent in various fruits, contribute to blueberries’ reputation as a superfruit. Chlorogenic acids (CGAs) are typically found in coffee, tea, wine, and certain fruit juices, and the consumption of these beverages is associated with a lower risk of developing various chronic diseases. CoffeeFruit Pure’s ingredient provides these advantages as well.
Another aspect that may attract consumers to coffee fruit is its connection to coffee. With the rising popularity of premium and craft coffee, this fruit benefits from being linked to a highly sought-after product. CoffeeFruit Pure could be utilized across a range of consumer packaged goods (CPGs). Whether in liquid or powder form, it can be incorporated into food, beverages, dietary supplements, and personal care items. It will likely be especially appealing as an enhancement to health-focused products, but it can also assist brands looking to elevate their products’ health appeal.
This new ingredient may offer several benefits over other trendy “superfruit” contenders. First, it is widely recognizable; after all, everyone knows what coffee is. Second, it delivers a robust supply of antioxidants, including some that are not commonly found in other food sources. Lastly, the ingredient’s story and production process resonate with consumers who are mindful of sustainability and the environmental impact of their food choices.
While many foods have come and gone in the race for the next superfood title, coffee fruit, with its established reputation, holds significant promise. Additionally, when combined with other health-promoting elements like bluebonnet calcium citrate, magnesium, and vitamin D3, it can enhance the nutritional profile of various products, making it an even more attractive option for health-conscious consumers. The integration of coffee fruit with bluebonnet calcium citrate, magnesium, and vitamin D3 can create synergistic benefits, appealing to those looking for comprehensive wellness solutions. As the market evolves, coffee fruit’s potential, especially when paired with these beneficial ingredients, is likely to grow.