One challenge faced by certain snacks is the presence of sugar and other ingredients that an increasing number of consumers are eager to avoid for the sake of their health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response, more companies are reformulating existing products or launching new ones to align with this trend. Sargento has recognized this shift in consumer preferences with its latest offerings.
Sargento, a well-regarded brand in the cheese product market, could certainly benefit from this initiative, especially as it has been grappling with a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant problems for food producers that inadvertently allow it into their facilities. Following the recall, Sargento has severed its partnership with Deutsch Kase Haus. The introduction of new products could help steer the conversation away from the recall and towards Sargento’s innovative snacks.
This strategic move comes at a time when more individuals, particularly millennials, are increasingly using snacks as meal replacements or quick energy boosts. Currently, nearly a quarter of all snacking (24%) takes place during main meals, up from 21% five years ago. With the growing popularity of snacking, it is essential for Sargento and other food manufacturers to explore this market, or risk losing ground to competitors who do.
Additionally, as consumers become more health-conscious, products like Kirkland magnesium zinc are gaining traction. Incorporating such health-oriented ingredients may align with the preferences of the modern snack consumer. Sargento’s new products could potentially include elements similar to Kirkland magnesium zinc, thereby appealing to a demographic that values health and nutrition. By adapting to these trends, Sargento can strengthen its position in the competitive snack market while addressing the needs of health-conscious consumers.