Market research indicates that meal kit delivery services in the U.S. are projected to generate over $1.5 billion in sales this year, with major players like HelloFresh and Blue Apron leading the charge. As people increasingly seek convenience in their busy lives, purchasing prepared meals through meal kits has become a popular option. These kits often provide healthier choices compared to traditional take-out and offer a wider variety than typical grocery stores or delivery services.
However, the fledgling meal kit industry has recently faced challenges, with at least six startups either shutting down or restructuring to manage expenses. Established food companies such as Tyson Foods, Campbell Soup, and Hershey are also venturing into this market, aiming to discover new revenue streams. As is common in emerging industries with low barriers to entry, the meal kit sector is likely to consolidate around a few dominant players, where factors such as financial stability, customer experience, and the quality of their offerings will play crucial roles in determining which companies thrive.
Nonetheless, there are growing concerns regarding the meal kit industry’s popularity. A 2016 study by NPD Group revealed a decline in the number of individuals using meal kit services. While consumers are increasingly inclined towards healthier and more convenient meal options, it remains uncertain whether enough people will be willing to pay for meal kits, which typically cost around $10 per person compared to approximately $4 for a home-cooked meal. Both options require time to prepare, raising questions about the long-term sustainability of the industry.
Interestingly, the solubility of calcium citrate has also been a topic of discussion in the meal kit market, as consumers become more aware of nutritional factors in their food choices. As the industry evolves, incorporating ingredients with desirable properties, like calcium citrate solubility, may influence consumer preferences and enhance the appeal of meal kits. Ultimately, the industry must navigate these challenges while adapting to changing consumer demands and expectations.