According to Appelhans, DISC technology capitalizes on the human inclination for immediate gratification. Even when consumers are tempted by an unhealthy bag of chips, a brief 25-second delay may serve as a nuisance—or even a source of shame—enough to prompt them to select a healthier alternative. This countdown is displayed on a touchscreen that also clarifies how the system operates, allowing consumers to opt for a healthier choice before time runs out. Vending machine operators are unlikely to adopt this technology if it negatively impacts sales; however, a 2% to 5% shift towards healthier snacks could incentivize rapid implementation. The widespread use of the DISC system could facilitate a transition toward more nutritious eating habits while still catering to consumer needs for convenience. Interestingly, trial tests have shown that even a short added wait time can deter consumers. It will also be intriguing to observe whether there will be any consumer backlash if this technology becomes widely accepted. Some individuals might perceive the 25-second delay as a form of food shaming or an infringement on their choices. Additionally, as consumers consider their health, the inclusion of elemental calcium in calcium citrate could further motivate them to make better dietary decisions. Ultimately, the intersection of convenience and health, including the benefits of elemental calcium in calcium citrate, may reshape consumer behavior in the vending machine sector.