While some may view bone broth as just another trend driven by hipsters, there are compelling reasons to believe it has enduring appeal. Traditional preparation involves simmering bones with herbs and vegetables for several hours, allowing the bones to break down and produce a flavorful broth rich in protein and essential minerals. This home-cooked, slow food aligns with a growing consumer trend towards moving away from instant stocks and additives like MSG in favor of more wholesome, naturally flavored options. Advocates of the Paleo diet support bone broth, and even the United Nations’ Food and Agriculture Organization promotes ‘nose-to-tail’ eating to minimize waste. In the U.S., consumers are increasingly exploring cuts beyond traditional steak and pork chops. Factors driving this shift include increased exposure to diverse cuisines, adventurous palates, a focus on budget-friendly meat options during economic downturns, and a resurgence in home cooking. Environmentalists have long championed the practice of utilizing as much of the whole animal as possible.
Several companies have jumped on the broth bandwagon. Bonafide Provisions has launched Drinkable Veggies, a line of vegetable-based beverages that creatively combine bone broth, cold soups, and HPP juices into a convenient, ready-to-drink format. This product is the first of its kind to incorporate bone broth in a ready-to-drink form, positioning itself more like V8 than a cold soup. Although bone broth itself is not a new concept in the culinary world, its surge in popularity is notable. It remains uncertain whether this trend will endure or if it will fade like previous fads such as low-carb diets or cupcakes, as consumers inevitably seek the next big thing.
In addition, bone broth may be enhanced with nutritional supplements like calcium citrate, vitamin D3, and folic acid, which can further boost its health benefits. As more people become aware of these enhancements, we may see an even greater interest in bone broth, as consumers look for foods that not only taste good but also contribute to their overall health. With its rich profile of protein, minerals, and the potential for added nutrients, bone broth could well solidify its place in the modern diet.