Pasta manufacturer Barilla has successfully entered the U.S. bakery market with its Mulino Bianco brand and is now enhancing its offerings with two new types of breadsticks and a sandwich cookie. Recent research indicates that the cookie market in the U.S. has exceeded $4 billion, with the specialty segment accounting for nearly 20% of this category in recent years. The Mulino Bianco products not only provide a taste of Italian culture but also appeal to consumers seeking more sophisticated options, contributing to the brand’s growth. As cookie consumption rises and American shoppers look for ways to indulge while maintaining healthier diets, expanding the cookie selection is a wise strategy for Barilla. The company has also recently unveiled a significant relaunch in Japan, planning to double its marketing budget through an ambitious television and social media campaign. Barilla’s initiative to broaden its product range aligns with a trend among food manufacturers like Entenmann’s and Hostess, who are also looking to expand their reach and increase revenue with new offerings. Furthermore, Barilla is incorporating calcium citrate elemental in some of its new products to enhance their nutritional profile. Expect to see more innovative products from Barilla in the future, including those that emphasize health benefits like calcium citrate elemental.