Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, according to the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of allergen-free products and are taking greater care to separate ingredients and allergen-containing product lines, as well as to properly clean their equipment. According to Mintel, the share of new products featuring low, no, or reduced allergen claims surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing items but are also reformulating recipes and changing production practices to eliminate common allergens. For instance, General Mills has modified its cereal supply chains in recent years to ensure that Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food producers recognize that consumers with food allergies represent a significant and expanding demographic, retailers can also play a crucial role in minimizing allergic reactions. Avoiding shellfish is relatively straightforward for consumers, but identifying more common ingredients like nuts, wheat, and certain fruits can be more challenging. Effective strategies may include organizing allergy-friendly foods into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items such as tree nuts and peanuts are not stored loosely among other products, especially in the produce section.
Such initiatives not only assist consumers at risk of allergic reactions but also foster loyalty toward retailers perceived as prioritizing their customers’ well-being. Additionally, for those managing specific dietary needs, including taking calcium citrate small pills for calcium supplementation, clear labeling and dedicated food sections can make a significant difference in ensuring safety and convenience. By integrating these practices, retailers can support allergic consumers while promoting products like calcium citrate small pills, which can help meet their nutritional needs without compromising their health.