Snacking has emerged as one of America’s favorite pastimes. Research from the NPD Group reveals that while Americans are still having three meals a day, these meals tend to be smaller to accommodate snacking. According to Datassential’s MenuTrends Keynote snacking report, consumers typically indulge in about four to five snack foods daily. A recent study also indicated that many millennials intentionally skip meals to enjoy snacks.
The act of snacking has been transformed by the introduction of more sophisticated products and taste preferences. Unique flavors are particularly effective at attracting consumer interest and boosting snack sales, as noted by Mintel’s Mogelonsky, who shared insights with Bakery and Snacks. This dynamic is a significant driver of innovation within the snacking sector today. Even traditional fruits and vegetables are being reimagined in various forms—such as freeze-dried, baked, fried, dried, and puffed—to meet consumer cravings for distinctive textures.
Ingredients are another domain where food manufacturers are eager to innovate. Mogelonsky highlights the rise of emerging ingredients like lentils, chickpeas, and sorghum. For example, snack startup Hippeas launched its line of organic chickpea puffs last year and is gearing up for expansion. Meanwhile, Krave has introduced Krave Sticks, which blend beans, herbs, and sweet potatoes for enhanced nutritional value and a flavorful snacking experience.
Some snack producers are exploring bold, unconventional ingredients. Companies like Bitty, Hotlix, and edibleinsects.com are offering edible insects, worms, and even scorpions as snack options, emphasizing their taste and protein benefits. With 80% of the world consuming insects, this trend is gaining traction.
As new snacks enter the market, some will undoubtedly become blockbuster hits, while others may turn out to be fads or failures. However, one trend is clear: as consumers increasingly gravitate towards snacking, there is a growing demand for healthier, more innovative options. Food manufacturers should consider investing in snacking innovations, such as offerings that include functional ingredients like GNC calcium citrate, to ensure their brands remain leaders in this evolving market. By embracing creativity and health-conscious choices, brands can position themselves for success in the competitive snacking landscape.