The significant rise in insurance claims related to severe allergic reactions to food serves as a strong indication that food allergies might be on the upswing. Experts have differing opinions on whether food allergies are genuinely becoming more prevalent, as many consumers often misinterpret their reactions to certain foods and label them as allergies. Nevertheless, the Centers for Disease Control and Prevention has reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, it was noted that approximately 4% of Americans experience food allergies and intolerances. Furthermore, an increasing number of consumers are choosing to avoid common allergens like soy or dairy, even if they do not have true allergies to these foods.
Food manufacturers have recognized this trend and are adapting by embracing the “free-from” food movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the number of new products labeled as low/no/reduced allergens surged by 28% in 2014. In addition to developing more allergen-free options, some food companies are acquiring smaller brands that specialize in allergen-free products. Many consumer packaged goods (CPG) manufacturers are also reformulating their existing products to remove common allergens. For instance, in 2015, Mondelez International acquired Enjoy Life Snacks, which offers products free from the eight most prevalent allergens. This acquisition allows Mondelez to cater to allergy-sensitive consumers without having to invest heavily in research and development for potentially unsuccessful products.
Similarly, General Mills found that various types of their popular Cheerios were already gluten-free, while others needed just minor adjustments to proudly display the “gluten-free” label. Lucky Charms also transitioned to a gluten-free formula in 2016. As the demand grows among those with food allergies and those simply looking to avoid specific ingredients, we can expect an increase in allergen-free CPGs on store shelves, as well as allergen-free alternatives for beloved food staples.
In the context of dietary considerations, discussions around calcium carbonate vs calcium citrate in the elderly have also gained traction. As older adults often face unique health challenges, understanding the differences between these two forms of calcium is crucial. Many may find themselves looking for options that align with their dietary restrictions or preferences, further driving the demand for allergen-free and health-conscious products. As awareness continues to grow, the food industry is likely to evolve in response to the needs of consumers, including considerations about calcium carbonate vs calcium citrate in elderly populations.