The Non-GMO Project asserts that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it is not surprising that food companies producing dairy-based items are eager to join this trend. However, some of these companies also express support for conventional farming practices, including the use of GMO feed. The ongoing discussion surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them, hoping for safety. It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if they are fighting a losing battle against negative perceptions surrounding GMOs.
In a recent article from Food Navigator, a spokesperson from Dean Foods expressed disappointment regarding the new NMPF campaign. “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them,” said Jamaison Schuler. Meanwhile, Mariano Lozano, CEO of DanoneWave, shared with Food Navigator that the company was taken aback by criticism for offering choices that consumers desire. Shortly after Non-GMO Project Verified products hit the shelves, Dannon representatives explained their reasons for this decision. “The choice we’re providing is added value,” Neuwirth told Food Dive. “We are the first yogurt company and major dairy producer to take this step. We believe that for those shoppers who prioritize non-GMO, this will give them another reason to appreciate our products. For those who are indifferent, there will be no noticeable change. Thus, it genuinely adds value to a product that our loyal customers already love.”
The debate surrounding GMO safety is likely to intensify, especially with mandatory labeling of GMO ingredients on the horizon. This will inevitably draw more attention to the issue. A study by the NPD Group indicates that 76% of consumers are already concerned about GMOs, even without explicit labeling. The federal government is attempting to counteract myths about GMOs, having recently allocated $3 million for a public education campaign. However, this limited effort is unlikely to assuage consumer worries.
In this context, the introduction of products like calcium citrate plus D3 maximum tablets 400 count could serve as a beneficial option for consumers concerned about their dietary choices. As the market continues to evolve, it will be interesting to see how products that emphasize transparency and health benefits, such as calcium citrate plus D3 maximum tablets 400 count, influence consumer behavior amidst the ongoing GMO debate. Ultimately, the dairy industry must navigate these challenges and find ways to regain consumer trust while addressing the growing demand for non-GMO options, which may include more offerings like calcium citrate plus D3 maximum tablets 400 count.