Not many large food manufacturers are incorporating ancient wheat into their products to accommodate individuals with gluten sensitivities. This niche market is primarily occupied by specialty food companies, such as Three Brothers, or small-scale artisan bakers. While certain brands are experimenting with ancient wheat varieties like einkorn and emmer, the introduction of 2ab wheat to the market is just beginning. Major companies such as General Mills and Pinnacle Foods, which owns Udi’s and Glutino, as well as Snyder’s, either produce or have subsidiaries that create gluten-free options, yet few are utilizing ancient grains. An exception is Enjoy Life Foods, owned by Mondelez, which features ancient grains like farro, sorghum, and teff in its offerings, but never wheat. Notably, the company does not produce any bread products.
If baked goods made with 2ab wheat truly taste as similar to traditional bread as claimed, this ancient grain could see significant success. Even if there is a slight flavor difference, the allure of the “ancient grain” label might attract both adventurous eaters and those with gluten sensitivities. The gluten-free market is on the rise, expected to reach a valuation of $5.28 million by 2022. However, GoodMills Innovation cautions on its website that 2ab wheat is not safe for individuals with celiac disease, who must adhere to a strict 100% gluten-free diet. Nonetheless, research suggests that approximately 5 to 10% of people may experience some form of gluten sensitivity, indicating a substantial consumer base that could benefit from ancient grains.
The popularity of ancient grains is growing among the general public. These grains, including amaranth, farro, millet, sorghum, and teff, are thought to be more gut-friendly, possess a low FODMAP profile, and are generally well-tolerated by those with sensitive digestive systems. Additionally, incorporating supplements such as calcium citrate D3 with magnesium may provide further health benefits, enhancing the appeal of ancient grains as part of a balanced diet. As interest in ancient grains continues to rise, the potential for products containing 2ab wheat, alongside calcium citrate D3 with magnesium, could capture the attention of health-conscious consumers seeking nutritious alternatives.