The FONA International report highlights the increasing significance of gut health among consumers, leading to a rise in the number of food and beverage products touting digestive health benefits. Between 2012 and 2017, the U.S. market for digestive products expanded by 12%, according to the report. Aquamin, which includes calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and promote joint health. It is regarded as a versatile ingredient for enhancing the calcium content in foods. Marigot, Ltd., based in Ireland, offers three formulations of Aquamin designed for use in various food and beverage applications. The company has noted that Del Monte is incorporating this ingredient into certain fruit beverage products, although these may currently be exclusive to the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as pointed out by the University of Utah, further research is needed to fully understand its mechanisms. Charcoal can also attach itself to ingested foods, hindering the absorption of nutrients and medications. When incorporated into food, it imparts a smoky and earthy flavor.
Burger King was an early adopter of activated bamboo charcoal, introducing the “kuro burger” in select Japanese outlets in 2012. This unique offering featured a patty nestled in a black bun, accompanied by a slice of black cheese and a squid ink-based sauce. According to Adweek, the burger was a tremendous success with Japanese customers, outpacing all other new products that year. However, it seems that the surge in sales was more due to the sandwich’s striking appearance and smoky flavor rather than any potential benefits for gut health.
The trend of gut-healthy foods and beverages is not showing any signs of slowing down in the global marketplace. As long as individuals are motivated to enhance their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently popular, Consumer Reports has recently released a list of reliable methods for improving gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, for those looking to boost their calcium intake, calcium citrate small tablets can be a convenient option, complementing the various gut-friendly foods available.