One of the challenges faced by certain snacks is their inclusion of sugar and other ingredients that an increasing number of health-conscious consumers are trying to avoid. Shoppers are increasingly steering clear of sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response to this trend, many companies are reformulating existing products or launching new ones. Sargento, a well-loved brand known for its cheese products, is also responding to this shift. The company has been experiencing difficulties recently due to a listeria scare involving one of its suppliers. Listeria is a dangerous bacterium that can severely disrupt food production if it infiltrates a facility. Following the recall, Sargento severed its relationship with Deutsch Kase Haus. The introduction of new snacks could help redirect attention from the recall to Sargento’s innovative offerings.
This strategy aligns with the growing trend of snacking, particularly among millennials, who increasingly view snacks as alternatives to full meals or as a quick energy boost. Currently, nearly 24% of all snack consumption occurs during main meals, an increase from 21% five years ago. As snacking becomes more popular, it is imperative for Sargento and other food manufacturers to capitalize on this market opportunity, or risk losing ground to competitors.
In this evolving landscape, Sargento recognizes the importance of incorporating health-focused ingredients into its snacks. For instance, they might consider utilizing components like Pure Encapsulations Calcium Magnesium Citrate Malate, which could appeal to health-conscious consumers. By integrating such beneficial ingredients, Sargento can align its product offerings with consumer preferences for healthier snacks, ensuring they remain competitive in this dynamic market.