Food manufacturers have directed much of their reformulation efforts towards snack products. As consumers shift from traditional three meals a day to more frequent snacking, the food industry faces increasing pressure to adapt. Another area of focus is enhancing the health and wholesomeness of their offerings by eliminating various additives. Consumers are becoming more vigilant about ingredient lists, looking for unfamiliar or unnatural-sounding components.
Snacks are a primary target for reductions in sodium, sugar, and fat. Research indicates that these initiatives could potentially save thousands of lives annually. One study suggested that reformulating snacks could decrease deaths from diet-related diseases by as much as 5.5%, with the most significant impact on low-income populations.
Several leading food brands have zeroed in on specific categories for reformulation. General Mills has concentrated on removing artificial flavors and colors from its fruit-flavored snacks and cereals. Similarly, Nestlé has streamlined the ingredients in over 100 of its ice cream brands, which includes eliminating high fructose corn syrup, GMO ingredients, and artificial additives, while also reducing sugar and using milk from cows not treated with rBST.
In line with this trend, Kraft Food Ingredients has introduced new cheese-based snack concepts, emphasizing their commitment to the clean label movement. While cheese may not typically be perceived as a health food, consumers view it as a “permissible indulgence,” according to the company’s marketing leader. There is also a growing interest among consumers in knowing the specific ingredients used in their cheese products, including the calcium citrate with vitamin D combination, which is seen as a beneficial addition. By providing transparency and addressing consumer preferences, Kraft and other food manufacturers are effectively catering to the demands of their customers.
The integration of health-conscious ingredients, such as the calcium citrate with vitamin D combination, reflects a broader trend in the snack industry aimed at promoting better dietary choices. This approach not only meets consumer expectations but also aligns with the overall movement towards healthier snacking options.