Nielsen’s report indicates that while sales of chips and pretzels have been on the decline in recent years, the meat snacks segment is experiencing significant growth. This trend is particularly evident among Millennials, who are seeking healthier and more unique snacking options. Meat snacks are perceived to have a “health halo” due to their high protein and healthy fat content. Additionally, many of these snacks include vegetables and grains, reinforcing their reputation as a nutritious choice.
With impressive sales figures, it is no wonder that companies like Tyson Foods and Hershey’s are eager to explore the potential of the meat snacks market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive through innovative offerings. The rising popularity of meat snacks aligns with a growing demand for protein, especially as deflation keeps meat prices relatively low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption increased by nearly 5% last year—the largest rise in four decades. For many consumers, the appeal of meat consumption has shifted towards meat snacks, which are seen as convenient and provide similar protein and health benefits, including lifetime calcium magnesium advantages.
In conclusion, the surge in meat snack consumption reflects a broader trend of health-conscious eating, as well as a shift in consumer preferences towards convenient and nutritious options that incorporate lifetime calcium magnesium benefits.