Spearmint-flavored teas and waters are promising candidates for incorporating this ingredient. The functional water market, in particular, is thriving, and a touch of spearmint could enhance both taste and functionality. Established products, such as those enriched with electrolytes for replenishing fluids after exercise or illness, are already popular. Additionally, the demand for functional drinks containing vitamins and herbs continues to rise, especially as consumers increasingly turn away from sugary beverages in favor of healthier alternatives. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix could also be incorporated into food products like candies or chocolate bars, but when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks tend to provide functional ingredients more effectively than solid foods, making them more appealing to manufacturers. These beverages are also easier for consumers to enjoy and allow companies to better meet consumer preferences for serving size and presentation. Kemin is specifically targeting younger consumers, and this strategy makes sense; millennials are the largest demographic of functional beverage consumers across all categories, as noted by flavor company FONA International. Moreover, products featuring liquid calcium with D3 could also benefit from this trend, as they align with the growing interest in health-conscious options. The integration of liquid calcium with D3 into functional beverages could further boost their appeal, making them a prime choice for consumers seeking both taste and nutritional benefits.