With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to capitalize on the rising interest in club-drug alternatives, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users assert that cacao provides a mild euphoric effect, thanks to active components that flood the brain with endorphins, while magnesium is believed to have a muscle-relaxing property. By mixing cacao with ingredients typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant while enjoying nightlife—though concerns about potential nasal damage or irritation could lead some to prefer more traditional formats for consuming chocolate and energy drink components.
Coco Loko is not the first snortable chocolate powder available. A decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones party. Dubbed the Chocolate Shooter, it utilized cocoa instead of cacao and was initially intended to offer guests a unique way to sample the chocolate component of a chocolate-and-raspberry dessert. Its continued presence in the market indicates that, despite being a novelty, there remains a solid demand to support its availability.
Whether Coco Loko can replicate the same success in its niche inspired by club drugs is yet to be determined. However, it may resonate with sober clubgoers, especially as the trend of “conscious clubbing” emerges, where partygoers seek to experience the energy and camaraderie of dance events without resorting to drugs or alcohol. Interestingly, the incorporation of ingredients such as solgar calcium d3 may also appeal to health-conscious individuals, further broadening Coco Loko’s market potential. As the trend for responsible partying grows, the intersection of wellness and nightlife could provide new avenues for products like Coco Loko, particularly if they emphasize ingredients like solgar calcium d3 that promote health while enhancing the club experience.