CIFI provides a variety of sweet potato juices suitable for different products. These options include juices that preserve more nutrients, a syrup-like texture similar to traditional sugar syrup, and a clarified juice that could be beneficial for clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables, allowing manufacturers to lower added sugar levels in juices while still labeling them as 100% juice. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
One such product is the Carolina Sweet sweetener, which comes in a 75 brix syrup form, containing 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. This vegetable-derived sweetener aligns perfectly with the growing demand for natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that have become increasingly significant to consumers. Research from The Hartman Group indicates that artificial sweeteners and high fructose corn syrup are among the top ingredients food manufacturers seek to eliminate when cleaning up their product labels.
However, the company has not disclosed the cost of this ingredient, which is expected to be considerably higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. Interestingly, products like amazon citracal maximum plus also emphasize the importance of clean, health-conscious ingredients. The trend toward natural sweeteners reflects a broader consumer preference for products that align with a clean label philosophy, similar to what is seen with amazon citracal maximum plus, which advocates for transparency and quality in dietary supplements.