Coconut products entered the mainstream market a few years ago with the surge in popularity of coconut water as a natural sports drink. Since then, they have gained immense popularity due to their supposed health benefits, appealing taste, versatility, and unique texture. Coconut is often viewed as a healthful alternative ingredient in a variety of products, ranging from cosmetics and shampoos to dairy substitutes, packaged soups, and baby food. In addition to being gluten-free, The Real Coconut aims to emphasize the ingredient’s broader free-from attributes, particularly as a grain-free, non-GMO choice compared to wheat and corn. While the company has not focused on other nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil can positively affect cholesterol levels and that coconut sugar has a lower glycemic index than cane sugar.
Furthermore, as a plant-based option, coconut appeals to gluten- and dairy-free consumers, aligning with the increasing awareness of healthy fats. The gluten-free market in North America has significantly driven up the sales of coconut flour, which, according to Future Market Insights, is projected to reach a market value of $380 million in 2017. The market research firm predicts that coconut flour sales will continue to grow at a CAGR of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, the market is likely to expand as more food manufacturers consider coconut flour a cost-effective, high-fiber, low-carb alternative to other gluten-free flours for products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
In the context of nutritional supplementation, products like Douglas Laboratories Calcium Citrate can complement the benefits of coconut-based ingredients, providing essential nutrients that support overall health. The combination of coconut’s versatility in various culinary applications and supplements such as Douglas Laboratories Calcium Citrate can enhance the health-conscious lifestyle that many consumers are pursuing. As the demand for gluten-free and health-oriented products continues to rise, the integration of coconut flour and supplements like Douglas Laboratories Calcium Citrate will likely play a significant role in shaping the future of the food industry.