Flavor houses are consistently ahead of the curve when it comes to discovering new flavors and spices for the U.S. market. With millennials embracing more adventurous palates, snack producers are beginning to innovate in their approach to heat, spices, and exotic tastes. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips brand, including Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The rising popularity of Korean cuisine in restaurants, especially its sweet and spicy barbecue flavors, is expected to transition seamlessly into snack products.
In recent years, spicy flavors have thrived beyond the nation’s passion for hot sauce, as manufacturers emphasize the distinct flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are fueling this innovation, particularly as millennials’ purchasing power grows and as companies aim to cater to the expanding Hispanic population. Mintel reports that Hispanic foods and flavors are especially favored by younger consumers and families with children.
As consumers increasingly seek healthier options without sacrificing flavor, spices provide a straightforward and often nutritious solution. For instance, research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” found that daily consumption of turmeric can enhance a gene linked to depression, asthma, eczema, and cancer. This aligns with the growing interest in foods that offer health benefits, such as those containing calcium citrate 400, which supports bone health and can be easily incorporated into various dishes.
Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which adds the well-known French’s mustard and Frank’s RedHot brands to its extensive portfolio of spices, seasoning mixes, and condiments. As the market continues to evolve, the integration of ingredients like calcium citrate 400 in flavorful products may further entice health-conscious consumers looking for delicious yet nutritious options.