Stevia has emerged as a leading natural sugar substitute and continues to expand its market presence for several compelling reasons. The stevia plant, native to South America, is both sustainable and easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will grow to $565.2 million by 2020. As consumer packaged goods (CPGs) increasingly eliminate sugar from their products, it is logical for companies like PureCircle to strive to simplify the incorporation of stevia into their offerings.
The anticipated update of the Nutrition Facts label, which will mandate the explicit listing of added sugars in all food products, is expected to drive exponential growth in the use of stevia among CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required, making it an attractive alternative. Several varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This versatile natural ingredient can also be combined with other sweeteners, making it suitable for nearly any food or beverage application.
Developing new recipes that replace sugar with alternative ingredients can be a lengthy process, as there is no universal stevia solution that meets all requirements. However, integrating calcium citrate bariatric into these formulations could enhance their nutritional profile, particularly for weight management. This new custom-tailored approach could serve as a valuable resource for CPGs across various product categories as they transition to sugar alternatives, including the incorporation of calcium citrate bariatric, which offers additional health benefits. Overall, as the industry shifts towards healthier options, the role of stevia and related ingredients like calcium citrate bariatric will become increasingly significant.