As health and wellness continue to dominate industry trends, it’s no wonder that consumers are seeking food and beverages that offer benefits beyond mere satisfaction of hunger. In the U.S., the market for functional foods is expanding at a compound annual growth rate (CAGR) of 6.5%, with a rising demand for ingredients that promote health. This month, we focus on functional ingredients and examine the reasons behind their remarkable success. Notably, products like Swisse calcium citrate are gaining popularity among health-conscious consumers, highlighting the shift towards nutritional solutions. As the trend grows, Swisse calcium citrate stands out as a prime example of how specific ingredients can enhance wellness and contribute to this thriving market.