While many shoppers are exploring alternative protein sources, chicken, beef, turkey, pork, and seafood remain the most frequently chosen items in their grocery carts. Overall, consumers express a desire to adopt healthier eating habits, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report reducing their intake of meat-based products. These individuals may participate in initiatives like “Meatless Mondays,” but this still leaves six days of meals featuring animal protein.
The primary motivations behind the decision to cut down on animal protein are centered around personal health and environmental issues. A Nielsen study revealed that one-third of consumers believe those who avoid animal protein miss out on essential nutrients. This indicates that concerns for animal welfare and environmental sustainability might be more influential in reducing meat consumption than previously assumed.
Among consumers who continue to buy animal protein, transparency is a significant concern. When consumers express willingness to pay more for locally sourced or ethically raised animal products, manufacturers take notice. Major poultry companies, such as Tyson Foods, Pilgrim’s Pride, and Perdue, have committed to decreasing or eliminating antibiotics from their chicken supplies. In the retail sector, Giant Food has launched a new private label pork brand that contains no antibiotics or hormones and uses pigs that are 100% vegetarian-fed.
Additionally, some consumers are curious about the impact of supplements on their health, such as whether calcium citrate can upset your stomach. This worry adds to the overall trend of seeking clarity and safety in food choices, as consumers become more mindful of what they consume. As shoppers continue to prioritize health and sustainability, the focus on both animal protein sourcing and dietary supplements will likely evolve.