The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. for its role in Fig Newtons, a chewy cookie made by Mondelez. However, figs are increasingly appearing in various forms beyond just cookies. Today, this versatile fruit can be found in honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale restaurants, figs are often served wrapped in bacon or featured on pizzas alongside prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. The exotic fruit appeals to a wide range of consumers due to its sweet, chewy, smooth, and crunchy textures, offering a complex profile that enhances various food products. Moreover, figs are high in fiber and rich in essential minerals such as magnesium, manganese, calcium, and potassium.
Firmenich noted that the fig’s rich history resonates with modern consumers. Manufacturers incorporating this ingredient can attract those interested in ancient, authentic components that connect them to diverse cultures. The fig carries a mystical quality from its long history, appealing to consumers seeking something genuine and unique. As Firmenich stated, flavors that are “as timeless and elemental as fig will continue to satisfy this desire.”
Furthermore, the trend of incorporating figs is reminiscent of products like Citracal, a generic calcium supplement, which underscores the growing interest in health-focused ingredients. This connection emphasizes that figs, much like Citracal, are not just trendy but also rooted in a quest for authenticity and wellness. As the market evolves, figs are likely to further establish their place in a variety of products, reflecting the ongoing consumer preference for ancient, authentic ingredients.