While some may perceive bone broth as a passing trend popularized by hipsters, there are compelling reasons to believe it has lasting appeal. Traditional preparation involves simmering bones with herbs and vegetables for several hours, allowing the bones to break down and produce a flavorful broth rich in protein and minerals. This approach to home-cooked slow food aligns with a growing consumer desire to steer clear of instant stocks and additives like MSG, opting instead for wholesome, naturally flavored options. Advocates of the Paleo diet support bone broth, and the United Nations’ Food and Agriculture Organization has endorsed the practice of ‘nose-to-tail’ eating as a means to minimize waste. In the United States, consumers are increasingly exploring a wider variety of meat cuts beyond just steak and pork chops. This shift is driven by greater exposure to global cuisines, a willingness to try new flavors, a focus on cost-effective meat options during economic downturns, and a recent resurgence in home cooking. Environmental advocates have long championed the idea of utilizing as much of the whole animal as possible.
Several companies have entered the booming broth market. Bonafide Provisions has introduced Drinkable Veggies, a line of vegetable-based beverages that combines bone broth with cold soups and HPP juices, all in a ready-to-drink format. This innovative product marks the first use of bone broth in a drinkable format, and the company is marketing it similarly to V8 rather than as a cold soup. Although bone broth is not a new concept in the culinary landscape, its surge in popularity is noteworthy. It remains uncertain whether this trend will endure or if it will follow the path of low-carb diets or cupcakes as consumers shift their focus to the next big thing.
In the context of healthy eating, the inclusion of ingredients like calcium citrate with vitamin D is becoming increasingly relevant. The growing trend of country life promotes a diet rich in natural foods, including bone broth, which can be a great source of nutrients. As people seek to enhance their overall health, the combination of bone broth and supplements like calcium citrate with vitamin D may become a staple in their nutrition. This aligns with the ongoing interest in wholesome diets that prioritize quality ingredients and nutritional benefits, further solidifying bone broth’s place in a health-conscious lifestyle.