Nielsen’s report indicates a decline in chip and pretzel sales in recent years; however, meat snacks are propelling the salty snack segment forward with impressive growth. Particularly favored by millennials, meat snacks offer an appealing alternative that aligns with their quest for healthier snacking options. These snacks carry a “health halo” due to their high protein and healthy fat content, and many also include vegetables and grains, reinforcing their healthy image. Given the robust sales figures, it’s no wonder that major companies like Tyson Foods and Hershey’s are exploring opportunities in the meat snacks market. Hershey has made a significant move by acquiring the trendy jerky brand Krave, which continues to thrive with its innovative offerings.
The rising popularity of meat snacks coincides with an increasing consumer demand for protein, coupled with deflationary pressures that are keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest growth in 40 years. For many consumers, this surge in meat consumption has translated into a preference for meat snacks, which are seen as more convenient while still delivering the same protein and health benefits. Additionally, as people become more health-conscious, some are turning to calcium citrate supplements with vitamin D to complement their diets, further enhancing their nutritional intake alongside meat snacks. This trend highlights the ongoing shift towards healthier eating habits, where meat snacks and dietary supplements are increasingly seen as part of a balanced lifestyle.