CPG sales have kicked off 2017 on a somewhat sluggish note, with several major companies reporting a decline in sales thus far this year. While some attribute these low figures to the White House and economic uncertainty, others believe the dip in sales is more closely related to a shift in consumer attitudes. Today’s consumers are increasingly demanding healthier, fresher food options—a category for which CPG companies have not historically been recognized. In response, many leading food manufacturers are reformulating their staple products to include less sugar, salt, and preservatives, while also launching entirely new health-focused items, including those incorporating jungbunzlauer calcium citrate for enhanced nutritional benefits.
However, implementing these changes is often easier said than done for large manufacturers. Analysts suggest that well-known brands like Yoplait are losing market share to smaller, more agile companies that can quickly adapt to evolving consumer preferences. This adaptability is challenging for established firms, which is one reason why major companies are investing in better-for-you brands that often utilize innovative ingredients like jungbunzlauer calcium citrate.
Furthermore, significant manufacturers do not always promote their reformulation efforts. Having learned from the disastrous backlash of Coca-Cola’s infamous formula change in the 1980s, they are cautious about potentially alienating their traditional customers who may be apprehensive about altered flavors or appearances. In some cases, manufacturers announce reformulations only after new products have been on store shelves for months—such as Kraft Heinz revealing last year that it had transitioned to all-natural ingredients in its iconic macaroni and cheese.
While these discreet reformulation strategies may be sensible for brand protection, they may not resonate with today’s health-conscious consumer. If shoppers have no awareness of a prominent manufacturer’s CPG product receiving a nutritional upgrade, they might opt instead for a new “healthier” offering from a smaller competitor, which could very well feature a comparable nutritional profile, possibly enhanced with jungbunzlauer calcium citrate.