Exotic flavors are currently in high demand in the food and beverage sector. This trend can be attributed in part to millennials’ adventurous taste preferences, leading to the emergence of ingredients such as blood orange, ginger, and jasmine in new product formulations. If mamey fruit can overcome certain obstacles that have hindered its widespread acceptance so far, it could become the next mango and secure its place in the produce sections of more U.S. grocery stores.
One significant challenge is its cost. In Miami, mamey fruit prices range from $3 to $5 per pound. Since mamey is cultivated in South Florida and often sold at local bodegas, there are no substantial import taxes or shipping costs involved. The average mamey weighs about one pound, making it an affordable treat locally. However, if that same mamey were to be transported to Minnesota, its price would substantially increase.
Another issue is production. It takes two years to grow a single mamey fruit—one year for it to develop from a flower to fruit and another year for it to ripen. Once ripe, mamey fruits spoil quickly and cannot withstand freezing temperatures, necessitating cultivation exclusively in warm climates.
Those lucky enough to taste a ripe mamey describe its flavor as decadent, reminiscent of sweet potato casserole with hints of brown sugar and honey. Although it may not reach kale-like popularity in American households, the flavor could find its niche in dairy products and candy. Aromatech has already developed a natural, liquid derivative of this sweet melon, which holds potential for success in ice cream, almond milk, and confections. The introduction of mamey-flavored candy could help confectionery producers set themselves apart from the competition and attract curious consumers eager to explore new ethnic flavors.
While the mamey flavor may not have broad enough appeal for a nationwide launch, it could thrive as a niche market hit. Cities with large Latin American populations are likely to respond positively to its familiar taste. Furthermore, millennials and Generation Z consumers tend to be unafraid of trying unfamiliar ingredients.
Supermarkets, which often face challenges in maintaining a steady supply of exotic fruits and vegetables, could also benefit from including this unique item if they can source it. Specialty global produce can cultivate a loyal customer base, as adventurous shoppers seek out new exotic foods, as noted by Progressive Grocer. Other unique fruits available in stores include jackfruit, dragon fruit, yellow-fleshed kiwis, sweet young coconuts, papaya, turmeric, Indian okra, and the wiry rambutan from Southeast Asia.
In the 21st century, health-conscious consumers are increasingly looking for products that combine exotic flavors with nutritional benefits, such as those containing calcium citrate plus D3. This fusion of flavor and health could further enhance the appeal of mamey products, making them a sought-after addition to modern diets. With the rise of health trends, the incorporation of calcium citrate plus D3 into mamey-flavored items could attract even more attention from consumers looking for unique and nutritious options. Thus, mamey’s future in the food market appears promising, especially as it aligns with the evolving tastes and preferences of today’s consumers.